IT Expert System | BUSINESS STRATEGY

Business Strategy Development module

This capstone course emphasizes strategic planning and implementation across a broad spectrum of business contexts. It focuses on the managerial, multi business, multi-industry, multicultural, and multinational complexities of achieving and sustaining competitive advantage. The highly interactive, seminar-style course integrates content from foundation courses such as economics, human resource management, marketing, supply chain/operations management, accounting, and finance with the development of analytical, communication, and teamwork skills. The overarching goal of the course is to have students demonstrate their capacity to develop and execute organizational strategies in actual or simulated business situations.

Management

Course Content

Business Strategy Formation, Execution and Sustainability
Business Strategic Analysis
Five forces Analysis for the Business
Define Business value chain
Define Business Strategy Canvas
Business Growth Strategy
Business Strategy Map
Product Innovation Strategy
Brand Aware Strategy
Customer Focus Strategy
Operation Strategy
To sharpen critical thinking skills and independent problem-solving techniques relevant to the analysis of business problems and the generation of feasible strategic solutions.
To synthesize and apply management knowledge along with the skills that enable managers to solve problems at work autonomously.

Business Value Chain

Business Growth Strategy

1/8

To experience strategy development, implementation, and organizational control through group interaction.
To gain an understanding of the impact of internal factors on business.
To gain an understanding of the impact of external factors, both local and global, on business.
A clear understanding of what business strategy is, how it serves as a basis for preparation of the business plan and how it relates to the corporate strategy of the whole organization
Knowledge of the conceptual models which can be used to analyze opportunities and threats to the business and the strengths and weaknesses of organization
Knowledge of the appropriate techniques for developing strategic options and making appropriate strategic choices
A critical appreciation of the basis of resource allocation and performance evaluation of the business