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Business Strategy Development module

This capstone course emphasizes strategic planning and implementation across a broad spectrum of business contexts. It focuses on the managerial, multi business, multi-industry, multicultural, and multinational complexities of achieving and sustaining competitive advantage. The highly interactive, seminar-style course integrates content from foundation courses such as economics, human resource management, marketing, supply chain/operations management, accounting, and finance with the development of analytical, communication, and teamwork skills. The overarching goal of the course is to have students demonstrate their capacity to develop and execute organizational strategies in actual or simulated business situations.

Course Content
  • Business Strategy Formation, Execution and Sustainability

  • Business Strategic Analysis

  • Five forces Analysis for the Business

  • Define Business value chain

  • Define Business Strategy Canvas

  • Business Growth Strategy

  • Business Strategy Map

  • Product Innovation Strategy

  • Brand Aware Strategy

  • Customer Focus Strategy

  • Operation Strategy

  • To sharpen critical thinking skills and independent problem-solving techniques relevant to the analysis of business problems and the generation of feasible strategic solutions.

  • To synthesize and apply management knowledge along with the skills that enable managers to solve problems at work autonomously.

  • To experience strategy development, implementation, and organizational control through group interaction.

  • To gain an understanding of the impact of internal factors on business. 

  • To gain an understanding of the impact of external factors, both local and global, on business.

  • A clear understanding of what business strategy is, how it serves as a basis for preparation of the business plan and how it relates to the corporate strategy of the whole organization

  • Knowledge of the conceptual models which can be used to analyze opportunities and threats to the business and the strengths and weaknesses of organization

  • Knowledge of the appropriate techniques for developing strategic options and making appropriate strategic choices

  • A critical appreciation of the basis of resource allocation and performance evaluation of the business​

Staffing Support​
  • Resume Preparation

  • Mock Interview Preparation

  • Phone Interview Preparation

  • Face to Face Interview Preparation

  • Project/Technology Preparation

  • Internship with internal project work

  • Externship with client project work

Our Salient Features:
  • Hands-on Labs and Homework

  • Group discussion and Case Study

  • Course Project work

  • Regular Quiz / Exam

  • Regular support beyond the classroom

  • Students can re-take the class at no cost

  • Dedicated conf. rooms for group project work

  • Live streaming for the remote students

  • Video recording capability to catch up the missed class

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